On 21 April in Sydney we revealed the findings from IAB Australia’s 3rd Annual Industry study on the state of the Mobile Advertising Market in Australia. This exclusive industry survey is run by the IAB Mobile Advertising Council annualy and details the opinions and projections of people within the publishing, agency and client communities.
The results of the survey were presented by Graeme Uhd, Managing Director of Hoop Group and a panel discussion followed the presentation which included representatives from REA Group, Yahoo!7, AdRoll, Big Mobile and Mi9. All panellists discussed their views on the survey results and any other predictions for Mobile in the next 12 months.
You can download the full deck of the survey results here.
The event also included a session showcasing what works in mobile creativity which was presented by Mike Zeederberg, Managing Director of Zuni.
Speakers and Panellists included:
Event Hosted by:
