The presentation from the day can be downloaded at the bottom of the page.
Photos from the day can be found here.
Agenda:
Opening & Scene Setting:
Gai Le Roy, CEO, IAB Australia
Elizabeth McIntyre, CEO, OMA
__________________________________________
New Local Research Release: Attitudes to Programmatic DOOH:
The 3rd wave of local buyside research will be released at Powering DOOH providing the lastest data and insights on agencies and advertisers usage, plans and assesment of pDOOH.
Presenters: Natalie Stanbury, Director of Research, IAB Australia
Sabarish Chirakkal, Director - Programmatic, Val Morgan Outdoor
__________________________________________
International State of the Nation:
International guest JC Conti will share differences in pDOOH adoption and usage across the world.
Presenter: Jean-Christophe Conti, CEO, VIOOH
__________________________________________
A Sustainable Future for pDOOH: Carbon Emission Measurement & Reduction
Discussion on the unique challenge and opportunities that face Digital Out-of-Home when it comes to sustainability – and how the industry can collectively drive lower carbon emissions campaigns.
Moderator: Alexandra Heaven, Head of ESG, JCDecaux
Panelists:
Niki Banerjee, Principal Solutions Consultant, Scope3
Chris Greenwood, Head of Precision, Publicis Groupe
Erin Koedam, Sales Director Australia, Hivestack
__________________________________________
Case Study: Benefits of Utilising Programmatic DOOH for Global Campaigns
Christina Nastassia Templin, Senior Manager Global Marketing, Fiji Airways (virtual)
Steve Satinoff, Founder, Your Media Consultant
Erin Koedam, Sales Director Australia, Hivestack
__________________________________________
Presentation by the Winners of the JCDecaux Campaign of the Year
Brad Palmer, National Programmatic Director, JCDecaux
Elizabeth McIntyre, CEO, OMA
Mark Ryan, Senior Client Director, UM
Paul Swann, Executive Creative Tinker, Thinkerbell
__________________________________________
The Rise of Digital OOH: Key Drivers and Mega Trends
Paul Sigaloff, Chief Revenue and Growth Officer, oOh!
__________________________________________
OOH Channel Value in the Omni Channel World:
Moderator: Georgina Fox, Head of Digital Sales, oOh!media
Panelists:
Keren Homan, Head of Platforms Strategy, Yahoo
Paige Wheaton, Chief Investment Officer, Initiative
James Lambert, Head of Advanced DOOH, Group M Nexus Solutions
__________________________________________
pDOOH Driving Retail Sales Case Study: Mad Mex
Presenters:
Gail Halbert, Head of Client Services, Hearts & Science
Nick Cook, GM Marketing, Mad Mex
Becks Pirrie, Group Sales Manager, Vistar Media
__________________________________________
International Virtual Keynote: How Automation, Innovation and Collaboration within the OOH industry can drive growth for Agencies, Brands and Media Owners
Presenter: Nick Parker, Founder, Go2ooh Consultancy
__________________________________________
Panel: Media Buyers - Making the most of Programmatic DOOH Investments in 2024
Leading media agency leaders discuss their approach to programmatic investment and plans for 2024.
Moderator: Laura Wall, QMS
Panelists:
Joanna Barnes, National Head of Investment, PHD
Daniel Cutrone, Managing Partner - Media, Avenue C
Michael Whiteside, Chief Media Activations Officer, Kinesso
Katherine Pochroj, Group Director, Essence Mediacom