IAB Training: Digital Media Sales – Sydney

Recent Events
Thursday, 17 July 2014
9am - 5pm
TP3 Training Centre, Level 21, 580 George Street, Sydney 2000

Learn how to effectively sell digital media solutions to your customers.

2 day course
Thu 17 July & Thu 24 July 2014

Who should attend

  • Digital publishers – people who are new to media / digital advertising 
  • Sales professionals who have worked in traditional advertising for a while and need to get up to speed quickly on digital advertising
  • Digital sales people looking for a hands on, practical sales course specifically related to digital advertising

What you’ll learn

  • How to effectively respond to a digital brief, from taking the brief, understanding the core KPI’s and how to approach the best solution to meet the brief
  • How and when to best utilise multi-media solutions, incorporating mobile, social and data into your everyday proposals
  • Practice on using the latest search and social digital tools to gather research & insights such as Social Baker and Google Trends
  • How to create a digital media schedule and understand the key components ie: calculating metrics such as CTR’s, CPA and CPC
  • Understanding of the way digital advertising is measured, new reporting tools available and optimisation capabilities to deliver ROI of campaigns
  • Overview to ad campaign management, what to look for, how to turn facts into marketing insights and the impact opimisation has on overall campaign results

What you take away with you

  • Confidence in the digital space to ensure you deliver the best service to your customers
  • A plan to keep on top your digital game such as reading lists, recommended blogs and websites, future industry events
  • A clear plan to turn your training into practice to bring value back to your business every day

Expert Trainers
Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook
Sarah Hassanin, Managing Director, Videology Australia & New Zealand
+ Industry Guest Speakers

Please contact us to enquire about booking for this course.