The only training course in Australia focused on the impact of programmatic technology on digital media planning & buying.
1 day course
Wed 28 May
9am – 5pm
Who should attend
- Media agencies and publishers
- Digital sales, ad operations and digital media buyers whose employers / businesses are embracing programmatic trading
What you will learn
- The key principles of programmatic trading, the acronyms, the landscape and the key players involved
- What is real time bidding and what are the benefits of this new way of buying
- The inventory landscape – understand how open exchanges, networks & private marketplaces work
- Understand the opportunities and the challenges that programmatic trading brings to all parties, from advertisers and agencies to publishers and data vendors
- Learn how to talk about technology and data as part of your offering to customers
- Acquire strategic and tactical knowledge about how to run, track and optimise digital campaigns or inventory through real-time bidding
- Understand the role of data in your business and the importance of data platforms for the future
What you take away with you
- Confidence in the programmatic space to ensure you deliver the best service to your customers
- Greater understanding of how technology is affecting traditional media planning & buying
- A thorough understanding of the jargon and acronyms used in this area of digital
Expert Trainers
Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook
Sarah Hassanin, Managing Director, Videology Australia & New Zealand
+ Industry Guest Speakers