IAB Training: Programmatic Trading – Sydney

Recent Events
Wednesday, 28 May 2014
9am - 5pm
TP3 Training Centre, Level 21, 580 George Street, Sydney 2000

The only training course in Australia focused on the impact of programmatic technology on digital media planning & buying.

1 day course
Wed 28 May
9am – 5pm

Who should attend

  • Media agencies and publishers
  • Digital sales, ad operations and digital media buyers whose employers / businesses are embracing programmatic trading

What you will learn

  • The key principles of programmatic trading, the acronyms, the landscape and the key players involved
  • What is real time bidding and what are the benefits of this new way of buying
  • The inventory landscape – understand how open exchanges, networks & private marketplaces work
  • Understand the opportunities and the challenges that programmatic trading brings to all parties, from advertisers and agencies to publishers and data vendors
  • Learn how to talk about technology and data as part of your offering to customers
  • Acquire strategic and tactical knowledge about how to run, track and optimise digital campaigns or inventory through real-time bidding
  • Understand the role of data in your business and the importance of data platforms for the future

What you take away with you

  • Confidence in the programmatic space to ensure you deliver the best service to your customers
  • Greater understanding of how technology is affecting traditional media planning & buying
  • A thorough understanding of the jargon and acronyms used in this area of digital

Expert Trainers
Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook
Sarah Hassanin, Managing Director, Videology Australia & New Zealand
+ Industry Guest Speakers