On Tuesday October 29, 2019, IAB Australia will hold its annual measurement conference, MeasureUp, at PwC Barangaroo, Sydney.
As digital advertising investment has increased to represent over half of the total ad market in Australia, accurately measuring its impact is more important than ever. The MeasureUp conference, the only measurement focussed conference in Australia, will provide insight into both marketing outcomes and the science of measurement.
At this full day immersion you will hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. Whether its cross-platform measurement, the challenge of marketing ROI, the power in long-term brand building, optimising digital advertising strategies or the importance of data and privacy in measurement, MeasureUP covers the most critical topics for the industry. As the body at the heart of independent measurement, the IAB is bringing together the smartest brains to present, debate, shed light and provide perspective.
MeasureUP also provides the opportunity to network with over 200 marketing, media and measurement professionals from a mix of publisher, ad agency, ad tech, research vendor and advertiser companies.
How do you and your business MeasureUp?
Some of the companies you will hear from and topics that will be explored on the day:
- The IAB and Kantar will launch a research study revealing advertising’s role in long-term business growth
- The BBC UK and Ipsos UK will share learnings on their audacious journey to scale the mountain of cross media measurement of TV, Radio and Digital
- Advertisers, publishers, agencies and tech will provide their perspectives on the future of identity and tracking ad activity in a cookieless world
- Actionable insights from Ebiquity client case studies will show how online video flighting strategies can ensure campaigns are achieving the optimal reach AND frequency that drives awareness and delivers business objectives.
- 7-Eleven will discuss how their brand story was weaved into native content and how an innovative neuroscience study measured emotional connectivity achieved through native advertising
- Pedestrian, Daily Mail and Snapchat will discuss how Millennials and GenZ are changing the way we run our businesses and sell our products and services and provide insight on how brands can fit into young people’s curious lifestyles
Agenda and more information coming soon.