Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement. For 2020 MeasureUp will be a virtual conference over 3 mornings (20th – 22nd October) along with a new IAB Australia MeasureUp research awards program.
Each day will run from 9am – 11:30am and focus on a different measurement theme.
Register now (registration will allow access to all 3 days)
Day 1 (20th October): The Science of Media Measurement and Marketing Outcomes
Key themes of day 1:
- Outcomes of digital advertising and its role in cross-media context
- Ad effectiveness of expanded programmatic channels, e.g. TV, DOOH, digital audio
- Measuring attention meaningfully across media
- Marketing measurement in a post-cookie world
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9am – 9.15am |
Welcome Matt Rowley IAB Board Chair & CEO, Pedestrian Group Gai Le Roy – CEO, IAB Australia |
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9.15am – 9.40am |
The Importance of Industry Standards in Solving Cross-Media Measurement Richard Halton- WFA Project Director, ISBA Gai Le Roy – CEO, IAB Australia |
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9.40am – 10.15am |
Building sustainable measurement frameworks (panel) Moderator: Gai Le Roy – CEO, IAB Australia Imran Masood, Country Manager, ANZ, DoubleVerify Paul Sinkinson, Managing Director, Analytic Partners |
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10.15am – 10.30am |
Your Thoughts – live audience poll presented by Ipsos |
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10.30am – 10.55am |
Mapping the future of media measurement Matt O’Grady, Chief Commercial Officer, Nielsen Global Media Gai Le Roy – CEO, IAB Australia |
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10.55am – 11.25am |
What drives attention? Exploring the new front line of ad effectiveness Rohan Gifford – Research Manager, Google Australia |
Day 2 (21st October): Data revolution
Key themes of day 2:
- Navigating the shifting retail landscape for well established ecommerce brands and those recently forced onto the scene. Learnings from agile digital first businesses as well as traditional retail brands who have adapted online channels quickly through COVID-19 period.
- Consumer behaviour retail changes through COVID-19 and what they mean for 2021
- Building and gaining value from privacy compliant first-party data sets
- Marketing impact on sales online and offline
- Optimising marketing ROI through economic downturn
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9am – 9.20am |
Welcome Your Thoughts – live audience poll presented by Ipsos |
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9.20am – 9.55am |
Omni-Channel Measurement in Retail Hamish Mogan – Measurement Lead, Facebook Iman Behzadian – Head of Data Science, WooliesX |
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9.55am – 10.25am |
Building Resilient Advertising…Why Context Matters Jessica Miles – Country Manager IAS |
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10.25am – 11.10am |
How to get started on your first-party data strategy Introductory presentation: Matt Bruty – Solutions Architect, Digital Balance (a division of Ebiquity) Panel: Moderator: Jonas Jaanimagi – Tech Lead, IAB Australia Matt Bruty – Solution Architect, Digital Balance (a division of Ebiquity) |
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11.10am – 11.30am |
IAB MeasureUP Award Winner presentation |
Day 3 (October 22nd): Building resilient brands
Key themes of day 3:
- Digital media impact on long term brand building
- Importance of balancing brand and activation advertising
- Marketing and branding in turbulent times
- Social marketing and its ability to deliver objectives and ROI
- Marketing through economic downturn and low consumer confidence
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9am – 9.20am |
Welcome Your Thoughts – live audience poll presented by Ipsos |
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9.20am – 9.50am |
Managing Brands Through Turbulent Times Kirsten Riolo – Director & Service Line Lead Social Intelligence & Analytics, Ipsos Kathy Benson- Chief Client Officer, Ipsos |
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9.50am – 10.15am |
Lessons from academia: marketing metrics, performance, and opportunities |
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10.15am – 10.45am |
Should brands and marketers play an active role in societal change? (panel) |
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10.45am – 11am |
IAB MeasureUP Award Winner presentation |
Register now (registration will allow access to all 3 days)