MeasureUp 2020 Day 1: The Science of Media Measurement and Marketing Outcomes

Recent Events
Tuesday, 20 October 2020

MeasureUp Day One (full video):

The Importance of Industry Standards in Solving Cross-Media Measurement:

Richard Halton – WFA Project Director, ISBA and Gai Le Roy – CEO, IAB Australia

Panel: Building sustainable measurement frameworks:

Moderator: Gai Le Roy – CEO, IAB Australia

Imran Masood – Country Manager, ANZ, DoubleVerify 

Paul Sinkinson – Managing Director, Analytic Partners

Angelina Eng – VP Measurement and Attribution, IAB/IAB Tech Lab


Mapping the future of media measurement:

Matt O’Grady – Chief Commercial Officer, Nielsen Global Media and Gai Le Roy – CEO, IAB Australia

What drives attention? Exploring the new front line of ad effectiveness:

Rohan Gifford – Research Manager, Google Australia