MeasureUp 2020 Day 2: Data Revolution

Recent Events
Wednesday, 21 October 2020

MeasureUp Day Two (full video):

Omni-Channel Measurement in Retail:

Hamish Mogan – Measurement Lead, Facebook
Iman Behzadian – Head of Data Science, Woolies X

Building resilient advertising – Why context matters:

Jessica Miles – Country Manager, IAS

How to get started on your first-party data strategy (presentation and panel):

Moderator: Jonas Jaanimagi – Tech Lead, IAB Australia

Introductory presenter: Matt Bruty – Solution Architect, Digital Balance (a division of Ebiquity)
Sara Long – eCommerce Lead Australia & New Zealand, The Kraft Heinz Company
Angelo Sinibaldi – Director of Data Products, Nine Entertainment
Alex Cone – Senior Director, Product Management IAB Tech Lab

IAB MeasureUP Award Winner for Best advertising effectiveness research or case study:

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