MeasureUp 2020 Agenda

Recent Events
Tuesday, 20 October 2020

Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement. For 2020 MeasureUp will be a virtual conference over 3 mornings (20th – 22nd  October) along with a new IAB Australia MeasureUp research awards program

Each day will run from 9am – 11:30am and focus on a different measurement theme.

Register now (registration will allow access to all 3 days) 

Day 1 (20th October): The Science of Media Measurement and Marketing Outcomes 

Key themes of day 1:

  • Outcomes of digital advertising and its role in cross-media context
  • Ad effectiveness of expanded programmatic channels, e.g. TV, DOOH, digital audio
  • Measuring attention meaningfully across media 
  • Marketing measurement in a post-cookie world

9am – 9.15am


Matt Rowley IAB Board Chair & CEO, Pedestrian Group

Gai Le Roy – CEO, IAB Australia

9.15am – 9.40am

The Importance of Industry Standards in Solving Cross-Media Measurement 

Richard Halton- WFA Project Director, ISBA

Gai Le Roy – CEO, IAB Australia

9.40am – 10.15am

Building sustainable measurement frameworks (panel)

Moderator: Gai Le Roy – CEO, IAB Australia

Imran Masood, Country Manager, ANZ, DoubleVerify 

Paul Sinkinson, Managing Director, Analytic Partners
Angelina Eng, VP Measurement and Attribution IAB/IAB Tech Lab  

10.15am – 10.30am

Your Thoughts – live audience poll presented by Ipsos

10.30am – 10.55am

Mapping the future of media measurement

Matt O’Grady, Chief Commercial Officer, Nielsen Global Media

Gai Le Roy – CEO, IAB Australia

10.55am – 11.25am

What drives attention? Exploring the new front line of ad effectiveness

Rohan Gifford – Research Manager, Google Australia

Day 2 (21st October): Data revolution

Key themes of day 2:

  • Navigating the shifting retail landscape for well established ecommerce brands and those recently forced onto the scene. Learnings from agile digital first businesses as well as traditional retail brands who have adapted online channels quickly through COVID-19 period. 
  • Consumer behaviour retail changes through COVID-19 and what they mean for 2021 
  • Building and gaining value from privacy compliant first-party data sets
  • Marketing impact on sales online and offline
  • Optimising marketing ROI through economic downturn

9am – 9.20am


Your Thoughts – live audience poll presented by Ipsos

9.20am – 9.55am

Omni-Channel Measurement in Retail

Hamish Mogan – Measurement Lead, Facebook

Iman Behzadian – Head of Data Science, WooliesX

9.55am – 10.25am

Building Resilient Advertising…Why Context Matters

Jessica Miles – Country Manager IAS

10.25am – 11.10am

How to get started on your first-party data strategy 

Introductory presentation: Matt Bruty – Solutions Architect, Digital Balance (a division of Ebiquity)


Moderator: Jonas Jaanimagi – Tech Lead, IAB Australia

Matt Bruty – Solution Architect, Digital Balance (a division of Ebiquity)
Sara Long – eCommerce Lead Australia & New Zealand, The Kraft Heinz Company
Angelo Sinibaldi, Director of Data Products, Nine Entertainment
Alex Cone, Senior Director, Product Management IAB Tech Lab  

11.10am – 11.30am

IAB MeasureUP Award Winner presentation
Best advertising effectiveness research or case study

Day 3 (October 22nd): Building resilient brands

Key themes of day 3:

  • Digital media impact on long term brand building
  • Importance of balancing brand and activation advertising
  • Marketing and branding in turbulent times
  • Social marketing and its ability to deliver objectives and ROI
  • Marketing through economic downturn and low consumer confidence 

9am – 9.20am


Your Thoughts – live audience poll presented by Ipsos

9.20am – 9.50am

Managing Brands Through Turbulent Times

Kirsten Riolo – Director & Service Line Lead Social Intelligence & Analytics, Ipsos

Kathy Benson-  Chief Client Officer, Ipsos 

9.50am – 10.15am

Lessons from academia: marketing metrics, performance, and opportunities
Dr. Ofer Mintz – Senior Lecturer and Associate Head of the Marketing Department, UTS

10.15am – 10.45am

Should brands and marketers play an active role in societal change? (panel)
Megan Brownlow – Full-time Non Executive Director and Consultant
Howard Parry Husbands- CEO, Pollinate
Geetanjali Saluja – Lecturer, UTS Business School
Sophie Finn – General Manager of Brand and Advertising, Allianz
Lia Robinson – Client Partner Spark, Foundry

10.45am – 11am

IAB MeasureUP Award Winner presentation
Best cultural, societal or consumer behaviour research

Register now (registration will allow access to all 3 days)