Tuesday, 20 October 2020

Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement. For 2020 MeasureUp will be a virtual conference over 3 mornings (20th – 22nd  October) along with a new IAB Australia MeasureUp research awards program.

Each day will run from 9am – 11:30am and focus on a different measurement theme:

Day 1 (20th October): The Science of Media Measurement and Marketing Outcomes 

Key themes of day 1:

  • Outcomes of digital advertising and its role in cross-media context
  • Ad effectiveness of expanded programmatic channels, e.g. TV, DOOH, digital audio
  • Measuring attention meaningfully across media 
  • Marketing measurement in a post-cookie world

 

Day 2 (21st October): Retail revolution

Key themes of day 2:

  • Navigating the shifting retail landscape for well established ecommerce brands and those recently forced onto the scene. Learnings from agile digital first businesses as well as traditional retail brands who have adapted online channels quickly through COVID-19 period. 
  • Consumer behaviour retail changes through COVID-19 and what they mean for 2021 
  • Building and gaining value from privacy compliant first-party data sets
  • Marketing impact on sales online and offline
  • Optimising marketing ROI through economic downturn

 

Day 3 (October 22nd): Building resilient brands

Key themes:

  • Digital media impact on long term brand building
  • Importance of balancing brand and activation advertising
  • Marketing and branding in turbulent times
  • Social marketing and its ability to deliver objectives and ROI
  • Marketing through economic downturn and low consumer confidence 

 

Register now (registration will allow access to all 3 days) 

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