The Mobile Majority: Time, Money & Creative Opportunities

Recent Events
Wednesday, 24 July 2019
8:30 AM - 10:30 AM
Twitter, Level 39, 2 Park Street, Sydney, NSW 2000

Smartphones now dominate digital media time with people spending over two thirds of their digital-device time on a phone and for the first time in March 2019 mobile revenue surpassed desktop revenue in Australia.

Join IAB Australia and our Mobile Advertising Council on Wednesday, 24 July 2019 as we discuss key topics in the Australian mobile advertising landscape. This event will not only get you up to speed with what is happening in mobile advertising today, it will inspire you with a deep dive into innovative & effective creativity and prepare you for changes in consumer data usage & tracking as well.

At the event the IAB Australia Mobile Council will also launch the 2019 Mobile Marketers Handbook.


8:00 – 8:30am

Registration and Breakfast

8:30 – 8:35am


  • Dom Gambino – Mobile Council co-chair

8:35 – 9:00am

Creativity in Mobile (Presentation + Q&A)

  • David Halter, Chief Strategy Officer, CHE Proximity

9:00 – 9:15am

The Mobile Consumer and Measurement Update

  • Gai Le Roy, CEO, IAB Australia

9.15 – 10:00am

(Panel Discussion) What is the key to a successful mobile campaign?

  • Rachida Murray: Head of Performance at Spark Foundry
  • Madhusudan Therani: CTO at Near
  • Lee Owens: Head of Brand Strategy at Twitter
  • Jessica Miles: Sales Director at IAS
  • Lisa Deverewhite: Digital Acquisition Director at AMEX (Moderator)

10:00 – 10:25am

The Future Opportunities of Mobile

  • Ted Shelton, Sales Lead, Snapchat

10:25 – 10:30am

Closing Notes

Reserve your spot here