On 8 April we revealed the the findings from IAB Australia’s 2nd annual industry study on the state of the mobile advertising market in Australia.
The attendees at this Melbourne event found out how mobile spend is shifting, what marketing metrics are being tracked and what marketers are finding effective in this space. The exclusive industry survey is run by the IAB Mobile Advertising Council and leading research firm TNS and details the opinions and projections of people within the publishing, agency & client communities.
The results were presented by Peter Fith, Director and Nick Tucker, Senior Consultant of TNS Australia. The event also included a session by Rupert Pay, Head of Client Services at InMobi on the latest mobile trends and a presentation by Rachel Blair, Marketing Communications Manager at Big Mobile on the 5 principles of effective mobile advertising.
