The Role of Context: News Environment and its Influence On Advertising Webinar

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Thursday, 7 May 2020

In this webinar, Peter Pynta CEO of Neuro-Insight, will present neuroscience research into the impact of context on consumers’ responses to advertising, including a new study conducted exclusively for the IAB with Australian news websites during a COVID-19 news cycle.

Peter is joined by Anne Parsons who has a well-rounded perspective as an ex-CEO of media agencies in Australia and London and now as a global strategic adviser with advertisers and agencies as well as exclusively with Australian media owner QMS. Her broad experience in the media sector and specifically through the lens of what clients value, will provide a voice from the other side as to how she sees companies using Neuro-Insights’ contextual media data and why it can set them apart

It is well documented that news audiences are stronger and more engaged than ever and this webinar will outline the contextual influence of news websites during COVID-19 on advertising as well as give marketers tips how they can unlock context effects of different media environments.  

Neuro-Insight is a world leading neuroscience-based market-research company. Peter works with big brand marketers, agencies and publishers every day using neuroscience to reveal insight into the subconscious, tapping into human motivation and desire to understand how audiences engage with content and how to optimise advertising effectiveness.

Watch the webinar: 


  • Peter Pynta, CEO Neuro-Insight
  • Anne Parsons, Independent Global Advisor
  • Gai Le Roy, CEO IAB Australia