The State of Play of 3rd-party Cookies, Identity & Project Rearc

Recent Events
Thursday, 10 December 2020

In this, our final webinar of 2020, we reviewed the current status of the IAB Tech Lab’s collaborative project to rearchitect digital advertising – Project Rearc.

This session included an overview of the different types of proposals being reviewed, how identity is evolving as we go into 2021 across both web-based and in-app environments on various devices, and how the W3C (World Wide Web Consortium) have been feeding into these discussions.

IAB welcome
Project Rearc Review & Identity State-of-Play – IAB Tech Lab
1:1 Discussion & Attendee Q&A

Jordan Mitchell, SVP of Privacy, Identity & Data – IAB Tech Lab
Jonas Jaanimagi, Technology Lead – IAB Australia