Video Ad-Vantage

Recent Events
Thursday, 16 May 2019
8:30 AM - 10:30 AM
Twitter, Level 39, 2 Park Street, Sydney 2000

On Thursday 16th May, 2019 the IAB and the Video Council will be hosting Video Ad-Vantage, presented by IAB Australia’s Video Advertising Council. The Event will be held at Twitter Australia between 8.30-10.30 a.m.  

The key topics will be the ever-changing Video Landscape in Australia, the importance of creative and storytelling and the impact video advertising has had for brand success. 


Web Creative Panel 2

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Web Crowd 1

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Web Gai Crowd 1

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Web Nathan Crowd 1

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Web Nathan Crowd 2 

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Web Panel 2 1 

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Web Sam Kantar 1

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8:30 – 8:35 a.m.
Opening Comments

Nathan Powell – Video Council co-chair

8:35 – 8:55 a.m.
Video Creative with Cut Through

How to deliver the most effective and creatively engaging video advertising campaigns

  • Sam Walters, Creative Development Head, Kantar

8:55 – 9.25 a.m.
Video Creative Q&A: Storytelling, Audience and Platforms

IAB Australia Video Council members discuss the storytelling opportunities available in video and ensuring that the message is relevant to both the audience and the platform.

  • Lottie Laws – Head of Video – Twitter
  • Cally Scivetti – Brand Solution Strategist – Google
  • Ricky Chanana – MD AUNZ – Unruly
  • Jodi Fraser – Commercial Director – Screen – Publicis Media

9.25 – 9:45 a.m.
The Video Consumer & Measurement Update

An overview of the current Digital Video Landscape in Australia.

  • Gai Le Roy – IAB

9:45 – 10:20 a.m.
Driving Real Results: Cross-Media Solutions and Brand Objectives

This panel will assemble leading marketers to discuss the effectiveness of cross-media solutions and the successful role of digital video in driving brand objectives.

  • Toby Dewar – Head of Media & Agency Management – Westpac
  • Amy Luitingh – Marketing Manager – J&J (Carefree)
  • Rachelle McDermott – Senior Digital Manager – Blackmores
  • Sue ZerK- Marketing Director, 20th Century Fox

10:20 – 10:30 a.m.
Closing Comments

  • Lottie Laws – Head of Video at Twitter