AANA Code for Advertising and Marketing Communications to Children

Posted by Lucy Halliday On December 31, 2015 Policy and Regulation

Advertising or Marketing Communications to Children must be factually presented. They:

(a) must not mislead or deceive Children;
(b) must not be ambiguous; and
(c) must fairly represent, in a manner that is clearly understood by Children:

(i) the advertised Product;
(ii) any features which are described or depicted or demonstrated in the Advertising or Marketing Communication;
(iii) the need for any accessory parts; and
(iv) that the Advertising or Marketing Communication is in fact a commercial communication rather than program content, editorial comment or other non commercial communication.

Lucy Halliday