AANA Code for Advertising and Marketing Communications to Children

Posted by Lucy Halliday On December 31, 2015 Government Regulation

Advertising or Marketing Communications to Children must be factually presented. They:

(a) must not mislead or deceive Children;
(b) must not be ambiguous; and
(c) must fairly represent, in a manner that is clearly understood by Children:

(i) the advertised Product;
(ii) any features which are described or depicted or demonstrated in the Advertising or Marketing Communication;
(iii) the need for any accessory parts; and
(iv) that the Advertising or Marketing Communication is in fact a commercial communication rather than program content, editorial comment or other non commercial communication.

Lucy Halliday