Member Policy & Privacy Briefing March 2021 With Peter Leonard

On March 29, 2021 Policy

Getting on the Front Foot: Managing Consumer Data in Ad Data Ecosystems

Data Collection & Management

Consumer data is a bit like the rain: you either have not nearly enough, or much too much.

Not enough data means that you spray ads across an audience including many recipients uninterested in the product.

Too much data means you become regulated about how you use it, what other data you are allowed to combine with it, and who you may share data with. So you are able to micro target, but the law prevents you from doing so.

Getting the right consumer data to enable the right audience segmentation for the right product is the Goldilocks moment of digital advertising.

 

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