Member Privacy & Policy Briefing – Privacy Enhancing Technology

On September 07, 2021 Policy and Regulation, Technical Briefings

For more than two decades, third party cookies, device identifiers and IP addresses have been the primary methods for selection and delivery across the internet of targeted ads. We all know the looming regulatory challenges to use of these identifiers.

In the September IAB Australia member exclusive briefing, lawyer and privacy consultant Peter Leonard, reviews growth of privacy enhancing technologies (PETs) looking at their role, range and discusses how they may be viewed by regulators. 

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