How to make effective and creatively engaging video

Posted by IAB Australia On June 11, 2019

​Sam Walters, Creative Development Head at Kantar, is a researcher at heart, but also a creative buff who’s across most everything related to digital video advertising campaigns. He runs us through the “Seven Tips” Kantar has gleaned over the last 20 years about how to deliver the most effective and creatively engaging video advertising campaigns.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.