IAB Australia CEO, Alice Manners, on Sky News Tech Report

Posted by IAB Australia On May 30, 2014

IAB Australia’s CEO Alice Manners joined Sky News for their regular segment, Tech Report, to discuss the recent IAB/PWC online advertising expenditure report.¬†Manners notes that digital dollars continues to move towards consumer¬†platforms that people are using, and that online advertising always reflects the market. Moving forward, Manners predicts online advertising in retail will continue to be strong.

Members can download the full report here. 

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.