Listen as an audio clip above or watch the recorded video podcast belowIn this latest episode of the IAB Australia …
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy, and the technology that drives it all.
Latest Episode
Unlocking the Power of Gaming: Insights and Opportunities for Advertisers
In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now!
More to listen to
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world …
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales …
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Jade McDade from …
In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO …
In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The …
In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and …
In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the …
In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. …
In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and …
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in …
Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In …
In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of …
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss …
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML …
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and …
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. Panelists Anna Magliano, head of client services, KaimeraLucy …
Think that audio isn’t a suitable option for your campaign due to creative requirements? Think again! This session will look …
The Art of Influence – Connecting with Gen Z Thru AudioPanelists:Sarah Adams, producer, Inspired UnemployedRyan Lamont, senior development manager, AcastSam Koslowski, co-founder, The …
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new …