IAB CEO discusses the rise of digital on Sky News

Posted by Tina On February 18, 2015

IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge.

Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed.

Manners notes that the industry is edging toward the $5 billion mark in 2015, with notable mentions going to video and mobile: Mobile expenditure has grown larger than the combined markets of magazine and outdoor advertising, and video is now double cinema. In regards to the growth of the mobile advertising market, she notes many publishers are seeing 75 percent of their traffic from mobile and that the IAB continues to invest heavily in measuring that data.

You watch the full interview here.