IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous post covering the event here, featuring some key points and their presentation decks.)
Also included was Stewart Heys of Yahoo7, who stepped up to the plate at the last minute because one of our speakers – Eggmobi CEO and founder Nik Kontoulas – was in a car accident in a cab on the way to the seminar. Thankfully, he was fine, and was good enough to drop into the IAB and film an impromptu video giving us a brief rundown on his presentation.
You can also watch the video on YouTube here.)
