IAB Conversations: InSkin Media on Creativity, Engagement and Programmatic

Posted by IAB Australia On November 07, 2016

IAB sat down recently with InSkin Media’s Australian General Manager Matthew Newcomb and CEO Hugo Drayton in their Sydney office to get their opinion on the value of creativity in advertising, InSkin’s research on visual engagement and the effect programmatic is having on digital advertising as things become increasing automated. (4 minutes)

Want to know more?

  • Watch a video of Eggmobi’s CEO discussing creativity here
  • Read our latest blog on Mobile Creativity, watch the video and download the case studies, here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.