IAB Conversations: Yvette Mayer from OMD

Posted by IAB Australia On May 22, 2017

​We recently sat down with Yvette Mayer from OMD to discuss and compare the digital landscape in Australia to the US. Which areas is Australia ahead? Which areas are equally progressed? Where are the differences and similarities? 

Part 1 of 3 on our conversation.

Part 2 of 3 on our conversation.

Part 3 of 3 on our conversation.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.