IAB MeasureUP 2017

IAB Australia MeasureUp Conference 10 Oct, Sydney

Overview  Agenda  Tickets

Time & Place

October 10, 2017 – 8:30am – 6:30pm

Sheraton on the Park, 161 Elizabeth St., Sydney 

Why MeasureUp 2017?

Over the last 10 years, digital advertising has grown from a 5% medium to almost 50% of total advertising revenue in Australia. With the advent of digital advertising, measurement has become an incredibly hot topic.

Whether that’s the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical topic for the industry.

So, on Tuesday 10th October, IAB Australia will hold its inaugural measurement conference, MeasureUp, at Sheraton on the Park in Sydney.

As the body, at the heart of independent measurement, the IAB are bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. Our MeasureUp conference will split the day into two streams: Measurement Science and Marketing Outcomes interspersed with meaningful keynotes and panels to help us shape measurement application for the next 12 months.

How do you and your business MeasureUp?

Keynote Speakers

megan clarken nielsen Megan Clarken
President, Product Leadership
Gonzalo Fuetes Kantar millward brown bw Gonzalo Fuentes
Global CEO Media & Digital Practice
Kantar Insights 
Stuart Tucker Stuart Tucker
GM Brand, Sponsorship & Marketing Services
Commonwealth Bank
Nicolas Darveau-Garneau Nicolas Darveau-Garneau
Chief Search Envangelist

The Takeaways

Whilst the Agenda is still being finalised, the sessions, panels and talks will cover topics such as:

  • Total Audience Measurement: Are we there yet?
  • Cross Media Measurement: Currency Exchange
  • Measuring Impact: What is best practice when measuring impact?
  • What does and doesn’t work in digital advertising
  • Rethinking Digital: How Can Digital Contribute to my Brand Strategy
  • Closing the Loop: From Media Exposure through to Sales
  • Data Handling: What do the upcoming Data Breach Notification Laws mean for your business?


Early Bird (on sale now)

  • IAB Member: $544.50
  • Non-Member: $654.50


  • IAB Member: $654.50
  • Non-Member: $764.50

All prices are inclusive of GST.

Early bird ticket sales are open now. You can reserve your discount seats here.

A range of sponsorship opportunities are available for the conference – for more details contact annette@iabaustralia.com.au