IAB MeasureUp 2018 – Call for Content

Measure Up 2018 - Call for Content

Following the successful inaugural IAB Australia digital measurement conference, MeasureUp in 2017, the conference will be back bigger and better in 2018. The event will be held in at PwC in Sydney on 1st November 2018.

As the body at the head of independent digital measurement, the IAB is again bringing together the smartest local and overseas brains on the topic to shed light and provide perspective. The MeasureUp conference will be split into two streams: measurement science and marketing outcomes interspersed with meaningful keynotes and panels to help shape measurement application in Australia for the next twelve months and beyond. 

The event will be attended by over 300 of the key leaders in digital measurement, analytics and marketing effectiveness. Submissions are now open for smart and engaging speakers, sessions or workshops. 

All submissions will be reviewed by the IAB executive as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council. Submissions that have unique research and data insights as well as real life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee.

Suitable subject areas could include:

  • Measuring outcomes of digital and cross media advertising
  • Validating campaign audience measurement and data
  • Cross media measurement
  • Valuing audiences across different digital devices and distribution platforms
  • Digital value chain – role of measurement in ad-tech
  • Use of data in optimising media activity
  • Measuring offline sales
  • Improving attribution models
  • Measuring the role of creative
  • Measuring the role of context
  • Cross screen media buying
  • Audience measurement in a programmatic world
  • How to gain value from your data assets
  • Measurement solutions for connected TV
  • Valuing the impact of different video formats
  • Balancing data optimisation and respecting data consent
  • Measuring the impact of content marketing
  • In-target & in-view measurement
  • Audio and podcast measurement

Conference delegates will include: Heads of Research & Data; Strategy Leads; Commercial, Marketing & Digital Directors from media owners, agencies and advertisers.

To propose content for MeasureUp 2018 please complete the submission form before 31st May. If you have any questions regarding the submission process or the MeasureUp conference please email gai@iabaustralia.com.au.

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