IAB MeasureUp 2019 – Call for Content

MU19 CallForPapers social
Now in its third year, MeasureUp 2019 is the critical digital event you can’t afford to miss. And submissions are now open for smart and engaging speakers, sessions or workshops.
All submissions will be reviewed by the IAB CEO and Director of Research as well as selected members of the IAB Audience Measurement Council and Ad Effectiveness Council. Submissions that are specific to the Australian market, have unique research and data insights, and supported by and based upon real-life client case studies will be favoured. Fresh faces and new research approaches will also be attractive to the selection committee.
As the body at the head of independent digital measurement, the conference will help the IAB review measurement standards and innovation applied to advertising, content & effectiveness for digital and cross media marketing. 
This Call for Content will close at COB on May 17, 2019.
The event will be held in at PwC at Barangaroo in Sydney on October 29, 2019.

Suitable subject areas could include:

  • Measuring outcomes of digital and cross media advertising
  • Advertising and measurement in a post-cookie world
  •  Digital impact on long term brand building
  • Balancing brand and activation advertising
  • Validating campaign audience measurement and data
  • Cross media measurement
  • Valuing audiences across different digital devices and distribution platforms
  • Digital value chain – role of measurement in ad-tech
  • Use of data in optimising media activity
  • Measuring offline sales
  • Improving attribution models
  • Measuring the role of creative
  • Measuring the role of context
  • Cross screen media buying
  • Audience measurement in a programmatic world
  • How to gain value from your data assets
  • Measurement solutions for connected TV
  • Valuing the impact of different video formats
  • Balancing data optimisation and respecting data consent
  • Measuring the impact of content marketing
  • In-target & in-view measurement
  • Audio and podcast measurement

Conference delegates will include: Heads of Research & Data; Strategy Leads; Commercial, Marketing & Digital Directors from media owners, agencies and advertisers.

You can view highlights from 2017 and 2018 to get the lowdown on what the conference is about and the type of submissions we are after – speakers and panels that will cut to the heart of the measurement and ad effectiveness issues topics the industry is facing.

To propose content for MeasureUp 2019 please complete the submission form before May 17. If you have any questions regarding the submission process or the MeasureUp conference please email gai@iabaustralia.com.au.

Submit Content Here

MeasureUp 2017 Highlights 

MeasureUp 2018 Highlights

Why Have  a Conference dedicated to Measurement and Effectiveness?