This week we take a look at the two recent updates from IAB Tech Lab – guidance on ID-Less Solutions & several concurrent releases focused on helping the industry better leverage taxonomies in order to support CTV genre values.
We also review the four different and distinct taxonomies managed by the IAB, what each does and their importance in industry usage.
Lastly, a mapping solution has been developed to remove the barrier to moving on from older content taxonomies as upgrading to a new taxonomy involves many moving parts, such as relabelling content already labelled in the previous taxonomy, upgrading UIs and retooling existing workflows and operational strategies.
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