Industry Collaboration is the Way Forward: IAB Digital Ad Ops 2018

Posted by IAB Australia On November 21, 2018

At the recent Sydney edition of our biannual IAB Ad Ops Conference, industry fragmentation and collaboration were recurring themes throughout the day’s discussions on digital ad operations, media and advertising. So we pulled aside a few industry experts in attendance and asked why collaboration is so important in digital media and Ad Ops. Included are:

– Peter Barry, Country Manager, PubMatic (Australia & New Zealand)
– Alex Skougarevskaya , Design Manager, Atlassian
– Dom Gambino, Head of Customer Success, ANZ, Near
– Greer Lester , Senior Trading Specialist, The Trade Desk
– Daniel Stamatov , Rich Media Specialist, Fairfax Media
– Clarissa Findy, Senior Digital Campaign Manager, PLAYGROUND XYZ

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.