Key Factors in Successful Programmatic.

Posted by IAB Australia On March 06, 2017

During the recent Programmatic Summit 2017, we asked a few of the attendees to give us their thoughts on what is a key factor in a successful programmatic campaign … and they are all right.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.