Making Dynamic Creative Work for Audio: Matt Bryant, Spotify

Posted by Lucy Halliday On March 25, 2019

​Can your digital audio advertisement deliver thousands of different possible messages to a specific individual at any given place or time? At our recent IAB Audio State of the Nation Event, Matt Bryant, Creative Solutions Lead ANZ at Spotify, ran the audience through some of the amazing options for audio dynamic creative that are being used today, how they work and how to make them.

IAB Members can download the report and infographic with the latest Australian Audio Research here

Lucy Halliday