Let’s Celebrate How Far We’ve Come In Video: Mark Stanton and Vijay Solanki

Posted by IAB Australia On August 10, 2017

IAB CEO Vijay Solanki and Mark Stanton, VP ANZ at Brightcove, discuss current trends and challenges across the video advertising landscape, including:

  • ​Video is taking a leading role in the advertiser’s tool box
  • How user experience is key
  • And the importance of measurement of ad ROI and effectiveness.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.