Why there is a need to focus on measurement in the Industry

Posted by IAB Australia On October 23, 2017

On Oct. 10 IAB Australia held its inaugural MeasureUp Conference, bringing over 40 of the best minds in digital to discuss measurement, metrics and effectiveness, what they have learned and how those learning have impacted their ad spends. We asked some of the experts in attendance why there is a need to focus on measurement and why a conference like MeasureUp is so important. 


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.