IAB Australia have created a number of presentations from our leadership team to help keep our members updated on key topics within the digital advertising industry.
Please click below to get in contact about booking a session in.
Topic | Details | Length | Who is it for? | Presenter | Book |
|---|---|---|---|---|---|
Understanding the Digital Audience Landscape | Review of Australian digital media consumption trends with details on device ownership for pc, phone, tablet, CTV and smart speakers. Analysis of how Australians are spending their time online. | 30 minutes | Publishers Ad tech Agencies Marketers | Natalie Stanbury or Gai Le Roy | |
Digital Advertising Revenue Trends. | Market revenue update with data from IAB Australia/PwC Online Advertising Expenditure Report (OAER). Will include trends in relation to ad formats, advertiser categories, buying methods and overseas investment trends. | 30 minutes | Sales teams Commercial Leaders Senior Execs | Gai Le Roy | |
Privacy and Policy Update | An overview of Australian privacy regulation with a focus on understanding the Privacy Act Review Report and how they may impact the advertising industry. This presentation can also cover other key policy topics including transparency, ad bans, scams and industry self-regulation. | 30-45 minutes (including Q&A) | Executives & leaders - publisher/ad tech sales and marketing teams, media buyers, marketing teams | Sarah Waladan | |
Commerce | A review of online shopping habits, preferences and opportunities for brands & publishers. . | 30 minutes | Brand Marketers Media Owner Sales Teams Senior Media Agency Leaders | Natalie Stanbury or Gai Le Roy | |
Ad effectiveness – future of marketing measurement | Reviewing advertising effectiveness techniques that are provide solutions in a digital environment with reduced signals. It will walk through the IAB advertising effectiveness measurement framework & toolkit. Techniques such market mix modelling, attention measurement, brand impact studies & other privacy preserving methods. | 30 minutes | Brand marketers, media owner sales teams and senior media agency leaders | Natalie Stanbury | |
Data & Identity | An overview of signals and data used in digital advertising including a deep dive into first party data as well as data collaboration platforms and privacy enhancing technologies (PETs). | 45 minutes | Publisher/ad tech sales and marketing teams, media buyers, marketing teams | Jonas Jaanimagi | |
Data & Privacy – Tech & Regulatory Update | An update on data and privacy opportunities, trends, limitations and requirements with a technical and regulatory lens. | 30 minutes | All IAB members | Jonas Jaanimagi and Sarah Waladan | |
An Overview of Global Industry Tech Standards for Digital Advertising | Outlining current global ad tech standards that underpin the digital ad ecosystem and look at what is coming down the track. Standards such as ads.txt, VAST, DataLabel, OpenRTB, Open Measurement will be explained and their role for both buy & sell side of the industry. | 45 minutes | Tech & ops for agencies, publishers & in-house direct teams, ad tech companies | Jonas Jaanimagi | |
Getting the most out of your IAB Australia membership | A quick and easy guide on how you can make the most out of your IAB Membership. From Podcast and Blog Opportunities to our Events and everything in between! | 15 minutes | All members | Jenn Thomas |