Title | Details | Length | Who is it for? | Presenter |
|---|---|---|---|---|
Understanding the Digital Audience Landscape | Review of Australian digital media consumption trends with details on device ownership for pc, phone, tablet, CTV and smart speakers. Analysis of how Australians are spending their time online and how current events have impacted behaviour. | 30 minutes | Publishers Ad tech Agencies Marketers | Natalie Stanbury or Gai Le Roy |
Digital Advertising Revenue Trends. | Market revenue update with data from IAB Australia/PwC Online Advertising Expenditure Report (OAER) along with overseas revenue trends. | 30 minutes | Sales teams Commercial Leaders Senior Execs | Gai Le Roy |
The Digital Brand Effect (Kantar + IAB study) | How Digital Advertising is Building Brands and Delivering Long Term Brand Impact. | 45 minutes (including Q&A) | Publisher/Ad Tech Sales and Marketing Media Buyers Marketing Teams | Natalie Stanbury or Gai Le Roy |
Australian Direct Brands: Consumer and Marketing Landscape | This study takes an in-depth look at sustainable direct brands, their consumers and what there is to learn from their marketing approaches as well as challenges they face when scaling their customer base. | 45 minutes | Brand Marketers Media Owner Sales Teams Senior Media Agency Leaders | Natalie Stanbury or Gai Le Roy |
History of Cookies and the Future Beyond the Cookie | This session will provide an overview on the history of cookies, tracking and how we got to where we are today as well as what is to come! | 45 minutes | Ops and measurement teams Digital marketers, agencies & consultancies | Jonas Jaanimagi |
An Overview of Global Industry Tech Standards for Digital Advertising | A session that will outline current global ad tech standards that underpin the digital ad ecosystem and look at what is coming down the track. Standards will be explanined and their role for both buy & sell side of the industry. | 45 minutes | Tech & Ops for Agencies, Publishers & in-house direct teams Ad tech companies | Jonas Jaanimagi |
Getting the most out of your IAB Membership | A quick and easy guide on how you can make the most out of your IAB Membership. From Webinar and Blog Opportunities to our Events and everything in between! | 15 minutes | All IAB members | Jenn Thomas |