25 February, 2013 – News Limited’s group director – sales Fiorella Di Santo today announced the launch of the 2013 News Limited Cannes Young Lions competition.
Now in its fifth year, the program searches for the country’s best young creative talent to represent Australia at the 2013 International Festival of Creativity in Cannes.
Ms Di Santo said: “Every year, through the competition, we are inspired and encouraged by the level of creative talent in the Australian industry. It’s important that we continue to celebrate, foster and reward this talent.
“Over time, we have seen media executions become more sophisticated, innovative and multi-platform making it essential for young creatives to adapt their ideas and strategies to complement this change. It is no easy feat and I’m looking forward to unearthing the young talent who can represent Australia against the world’s best in Cannes.”
To enter, participants must develop a media response or creative solution for a brief they select across five categories – film, cyber, media, print and marketing.
A panel of industry specialists judge the entries and finalists participate in an intensive skills training session across a variety of areas to benefit their Cannes and career journey.
In Sydney, finalists are then challenged to respond to a brief for their respective categories within 24 hours. Film finalists complete a 48 hour brief.
The winners are announced at a cocktail event on 10 May.
Ms Di Santo continued: “The opportunities and experience the News Limited Young Lions program give young Australian creative talent is invaluable. Entrants develop essential career skills and receive exposure to Australia’s most senior creative and brand leaders. This culminates in winners representing Australia at the world’s most reputable creative advertising festival in Cannes.
“Good luck to all entrants.”
Competition entries close on Wednesday 10 April. Entries are open to anyone under age 28. Entries to the marketing category are open to anyone under 30.
News Limited is the official Australian representative of the Cannes International Festival of Creativity.
The 60th International Festival of Creativity is being held on 17-23 June 2013.
For more information and entry details, visit ozcannes.com.au.
/ENDS
Released by News Limited Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 7325
M: 0401 435 309
E: vida.redoblado@news.com.au
About News Limited
News Limited, a wholly owned subsidiary of News Corporation, is Australia’s number one media company. Each month News reaches over 13 million Australians through its portfolio of national, metropolitan, regional, community and specialist multi-platform brands.
Connecting with its consumers in print, broadcast, online and through mobile devices, News’ brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, Fox Sports, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
Every week News prints and distributes around 16 million newspapers, of which around 11 million are paid copies. The balance is made up of commuter newspaper mX, which is distributed in Sydney, Melbourne and Brisbane, and the NewsLocal (NSW), Leader (VIC), Messenger (SA) and Quest (QLD) community newspapers. News’ digital footprint extends to around 8 million Australians (UAs).
News also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.
