The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers.
And at the bottom, they turn prospects into spending accounts. This guide was developed to help marketers use the AdRoll suite of products to effectively nurture prospects at every stage of the funnel. We also provide a framework to help you identify the right campaign success metrics.
Download the full Guide here.
