This is the third-annual report looking at the changing shape of video advertising in Australia. The report is based on a worldwide AOL survey.
It highlights how digital growth continues unabated and how video is increasing its share of the rapidly expanding pie. The report also specifically tracks the continued adoption of programmatic technology, which is imperative to the increasingly sophisticated buying process for digital inventory. Most buyers and sellers surveyed expect even more inventory to be transacted programmatically next year.
