Over the last two years, header bidding adoption has skyrocketed and facilitated huge revenue gains for countless web sites. However, there are still many publishers who are either just now adopting header bidding, still thinking about how to get started, or simply haven’t had anyone who can walk them through the best practices.
AppNexus has put together a guide with five actionable tips on how to optimize your header bidding setup, including how to assess your demand partners, decrease latency, and more.
