AdRoll, the performance marketing platform, has released “Building a Business Case for Attribution“. The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution:
- What models are available and what’s the right one for my brand?
- Who will I need to work with and how can I get buy in?
- How do I build a business case?
Brands are attracted to digital advertising due to its transparency and programmatic advertising effciencies. However, the sums spent on digital are now so vast that any ineffciencies have become costly.
Attribution models can go a long way to addressing such waste, but many marketers still struggle to understand the opportunities of attribution.
And even when they want to move forward, getting crucial budget support and business case approval from the C-suite can prove daunting.
Download the Guide here.
