In order to understand the future of digital advertising, Equinix partnered with
Convergination to understand the current state of digital advertising, growth
projections, key challenges, emergence of opportunities and importance of technology
infrastructure in Asia-Pacific through proprietary research that included qualitative
interviews with leading experts and quantitative surveys amongst industry
professionals during August to November 2013 period. This whitepaper is a point of view
based on insights and research data.
