Data-driven marketing can help businesses connect with customers and deliver effective and meaningful messages.
Google partnered with Boston Consulting Group (BCG) and studied over 40 European companies across 8 industries to learn how businesses can better connect audiences and improve ROI with data-driven marketing.
The study found that leading businesses progressed through 3 phases of growth, focused on 6 key factors and saw up to 20% increase in revenue and 30% increase in efficiency.
