In 2017, the effects of technology disruption will be felt in full force across the marketing organization. Not only do CMOs need to adapt, they must lead the way in utilizing data and new tools to drive deeper customer insights and create impactful brand experiences.
Marketers will succeed or fail based on their ability to become customer-obsessed. The new year is coming into focus as a pivotal one in the race to turn customer data into action and competitive advantage. To help you chart your path forward, Signal asked our distinguished panel of in-house digital experts and thought leaders to weigh in with their predictions and insights for 2017.
View the Report here.
