IAB Australia CEO, Gai Le Roy, comments on the ISBA Programmatic Supply Chain Transparency Study
It is pleasing to see the ISBA Programmatic Supply Chain Transparency Study recognise the importance of industry standards. The IAB locally and globally has been championing transparency in digital advertising’s value chain to ensure we have an efficient, effective and sustainable industry.
Recommendations within the report that IAB Tech Lab Standards such as sellers.json and OpenRTB SupplyChain object are adopted by the market to improve transparency are welcomed by IAB Australia. A range of transparency and education local initiatives can be found under the Standards & Guidelines section on the IAB website.
IAB Australia recognises the challenges that the complexity of the digital advertising value chain presents, however programmatic advertising plays an important part in supporting an ad-funded open web. Ad technology can be a powerful lever in improving automation and efficiency for publishers, agencies, advertisers and consumers however industry alignment around standards, harmonisation and collaboration should be used to address many of the issues identified in the ISBA report.
We will review the findings and recommendations in more detail and work with our local members as well as other industry bodies to assess ways that the local market can learn and improve from this report. The Australian market is by nature very collaborative and the IAB is confident that we can be world leaders in driving adoption of transparency standards.
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About the Interactive Advertising Bureau
As an independent industry association with more than 150 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
IAB Australia also works closely with other industry associations including MFA and AANA to help shape the rules of play around measurement, Australian Digital Ad Practices, mentorship, global tech and policy work, Tech Lab standards, standardising terminology and supporting the broad media and marketing community.
www.iabaustralia.com.au
For further information about IAB Australia please contact:
Gai Le Roy
CEO – IAB Australia
T: 0408 431 455
E: gai@iabaustralia.com.au
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
