Impact: Partnership benchmarks through COVID-19

Posted by IAB Australia On June 17, 2020

As lockdowns loosen, here’s the impact on 6 key performance verticals

Impact wanted to see what the data told us about COVID-19’s impact on the partnership channel. Throughout May, many regions in the U.S. started opening up again, while a few urban centers remained under lockdown. Impact’s data scientists went back and updated their week-over-week analysis on six key verticals to see which way  trends have gone.

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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