Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from Volvo, Modi Media, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.
In this report, you’ll find out how:
- Adding interactive, TV-to-mobile features can increase your sales lift
- CTVOffering options to engage in-the-moment prompts immediate action
- Personalizing messaging and creative increases engagement
