Marketing effectiveness is a rising conversation in almost all organisations today. The challenge of doing more with less (and proving it!) has no easy answers. Download this infographic from Kantar which reveals some of the challenges and opportunities around driving effective marketing outcomes for businesses of different shapes and sizes.
PLUS, you can also download Kantar’s Marketing Effectiveness Playbook for all the rules of effectiveness through a holistic lens, covering ROI and creative impact in a new media landscape as well as organisational design and capability to succeed in the future.