The benefits of people-based A/B testing speak for themselves: finally you can take the guesswork out of marketing. People-based A/B testing gives marketers the ability to reliably differentiate who is in their test audience and who is in the control across channels and devices. Now the results of your incrementality tests will truly show what drives conversions and what’s wasted ad spend.
It sounds simple, but if it was, you’d be doing it already. That’s why LiveRamp prepared this guide with Ovative/group, so you can start people-based A/B testing and get to the bottom of what’s driving sales.
Read this guide to learn:
- Which teams and technology you need to ensure results
- How to set up an effective process from start to finish
- How to measure test results to demonstrate statistical significance
