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Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch. Leading sports retailer, Decathlon launched their third store earlier this year. Decathlon Tseung Kwan O is the largest sports store that ever opened in Hong Kong, so the Decathlon team had to put together a large scale campaign in order to boost brand awareness prior to the new store launch and increase website visitation and drive in-store footfall across Decathlon’s stores.