The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media. According to World Rugby, this first-in-Asia international tournament is anticipated to reach over 800 million households, surpassing the last tournament of 2015 in England.
Ahead of the cup starting this week, we analyzed behaviour of 60,000 Rugby fans seen at the 2018 games hosted in Australia, New Zealand, Southeast Asia and the USA.
